Looking for the best Internet marketing tools to reach your adult market? For the best return on your internet marketing investment you’ll need to approach the younger and older adults differently, according to recent research by the Pew Research Center for People & the Press. The report, titled Social Media and Young Adults shows that while adults of all ages are more wired than ever, they approach their internet and social media use in distinct ways.

Reaching younger adults and older adults calls for very different internet marketing approaches.

Research shows that Twitter, MySpace and mobile web sites are among the best Internet marketing tools for reaching young adults, whereas older adults are more apt to be engaged by LinkedIn and blogging. And Facebook appears to be the equalizer, proving to be among the best Internet marketing tools for hitting both the younger adult and older adult target markets.

Among the highlights of the study:

• 93% of young adults ages 18-29 and 74% of adults across the board (18 and older) go online regularly;
• 11% of Internet users ages 30 and older maintain a blog, up from 7% in December 2007;
• 15% of Internet users ages 18-29 maintain a blog, down from 24% in December 2007;
• 47% of online adults use social networking sites, up from 37% in November 2008;
• 72% of online 18-29 year olds use social networking sites, compared to 40% of internet users age 30 and up;
• Adults of all ages are increasingly fragmenting their social networking experience, as 52% have multiple profiles today, up from 48% in May 2008;
• 73% of all adults have a profile on Facebook, including 75% of older adults and 71% of younger adults, making it the most commonly used social networking site among adults;
• 48% of all adults have a profile on MySpace, including 66% of young adults and 36% of older adults;
• 14% of all adults have a profile on the professionally-oriented LinkedIn, including 19% of older adults and 7% of younger adults;
• 19% of all adults, including a third of 18-29-year-olds post updates on Twitter;
• 55% of young adults have accessed the Internet on their cell phones;
• African American adults are the most active users of the mobile web and their use is growing at a faster pace than mobile internet use among white or Hispanic adults.

Determining the best Internet marketing tools for reaching various demographics, including younger adults, older adults and the increasingly consumer savvy teen market can be a daunting task. AppSoft Web Design can help craft an internet marketing approach that gets you noticed in your target market. Our expertise includes website design and hosting, SEM, SEO and social media management plus professional logo design. Visit our website for a look at the designs that have won our clients top search engine ranking and helped boost their revenues, then reach us via our convenient Click To Call Now feature and talk with an internet marketing specialist today.

AppSoft Web Design now offers mobile web design, helping to make sure you and your company stay more connected than ever with current and potential customers. A recent Nielsen study found that 56.9 million people now regularly look for information on mobile websites. That’s a 34-percent jump over last year’s figure. In fact, the public’s demand or mobile versions of popular websites has significantly increased each year over the past five years, pushed by the continued development and improvement of smartphones such as the iPhone, Blackberry devices and Google Android. If your website isn’t mobile-friendly and optimized, your company is missing out on an already huge and growing target audience.

As the demand for mobile websites grows, so too does the expectation that mobile websites load and function almost as quickly and easily as traditional websites do on desktops and laptops. A recent study by Equation Research shows that most mobile website viewers are none too happy with the performance of the sites they visit, even on smartphones with full-featured web browsers. The top complaint is that mobile websites simply load too slowly. In fact, you can lose a potential customer in just six to 10 seconds – the average time a mobile website viewer will wait before giving up and moving onto your competitor’s mobile website. A full 50% of survey respondents said they likely would never return to a mobile website that loaded too slowly or had limited functionality.

The only thing worse than a slow mobile website is no mobile website, particularly for stores, restaurants, bars, movie theatres and the like. Decisions such as where to have dinner or grab a drink and what movie to see often are spur-of-the-moment decisions made on the road. The winners will be those who are fully in the mobile website game and make it easy for consumer to find them. Add a custom-designed app that takes the customer-centric approach further and you’re golden. For instance, if your company makes or distributes a particular brand of jeans, how cool would it be to have an app that immediately searches for and directs mobile website viewers to the nearest store that sells your jeans?

The important thing to remember is that a mobile website is not simply a compact version of your primary website. It requires a whole different design and coding process in order to work efficiently and effectively on a mobile device. If you want to give your company, product or service a competitive boost with a mobile website design, contact AppSoft Web Design at 800-736-9112.

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