Old Spice's "The Man Your Man Could Smell Like" Campaign" has helped buoy sales of some products by 1900%.

Turns out the Old Spice Guy is more than the latest quasi-celebrity to get your girlfriend’s attention – he’s a social media phenom that has helped buoy sales of the men’s antiperspirant and fragrance line significantly. According to Dean McBeth, a digital strategist for ad agency Wieden + Kennedy, sales of Old Spice body wash have risen 55% and some SKUs are up as much as 1,900%.

McBeth spoke at the 140 Characters Conference in San Francisco August 19, detailing the success of the ad campaign featuring the chronically shirtless, no-longer-struggling actor Isaiah Mustafa starring as “The Man your Man Could Smell Like.” The campaign, which landed this year’s Emmy Award for Outstanding Commercial, obviously targeted men by way of the women in their lives. And it worked like a charm. It featured a television ad and numerous YouTube videos wherein Mustafa answers fan questions – including one from ABC newsman George Stephanopoulos on how President Obama could reconnect with female voters (928,468 views at the time of this posting). As of the time of the conference the campaign had received 1.5 billion impressions since its February launch, including 130 million video views. Old Spice Twitter followers were up 3200%, Facebook interactions had jumped 800-1,000%, Google searches were up 2,200% and traffic to the Old Spice website had risen 350-500%.

Mustafa, a former NFL wide receiver, is fielding film and TV offers. He has signed on for a leading role in Madea’s Big Happy Family, the newest installment in Tyler Perry’s Madea Franchise which started with Diary of a Mad Black Woman; and in a role in Horrible Bosses alongside Jennifer Anniston, Jason Bateman, Colin Farrell, Kevin Spacey and Jamie Foxx. He’ll also appear in the NBC TV series Chuck.

While we can’t promise an Emmy Award or film roles with A-list costars, AppSoft Web Design can help boost your company’s sales with a professionally produced commercial or PSA and / or a targeted social media campaign. Developed specifically for search engine optimization (SEO) and search engine marketing (SEM), our social media campaigns include management of your company’s Facebook, Twitter, YouTube or LinkedIn presences, plus keyword-rich blogging that will drive web viewers to your site and new customers to your click or brick stores. To find out how you can leverage the same tactics as the Old Spice Guy, contact Devan Stuart or Rachel Kuncicky at 904-241-9777 or 800-736-9112.

AppSoft Web Design now offers mobile web design, helping to make sure you and your company stay more connected than ever with current and potential customers. A recent Nielsen study found that 56.9 million people now regularly look for information on mobile websites. That’s a 34-percent jump over last year’s figure. In fact, the public’s demand or mobile versions of popular websites has significantly increased each year over the past five years, pushed by the continued development and improvement of smartphones such as the iPhone, Blackberry devices and Google Android. If your website isn’t mobile-friendly and optimized, your company is missing out on an already huge and growing target audience.

As the demand for mobile websites grows, so too does the expectation that mobile websites load and function almost as quickly and easily as traditional websites do on desktops and laptops. A recent study by Equation Research shows that most mobile website viewers are none too happy with the performance of the sites they visit, even on smartphones with full-featured web browsers. The top complaint is that mobile websites simply load too slowly. In fact, you can lose a potential customer in just six to 10 seconds – the average time a mobile website viewer will wait before giving up and moving onto your competitor’s mobile website. A full 50% of survey respondents said they likely would never return to a mobile website that loaded too slowly or had limited functionality.

The only thing worse than a slow mobile website is no mobile website, particularly for stores, restaurants, bars, movie theatres and the like. Decisions such as where to have dinner or grab a drink and what movie to see often are spur-of-the-moment decisions made on the road. The winners will be those who are fully in the mobile website game and make it easy for consumer to find them. Add a custom-designed app that takes the customer-centric approach further and you’re golden. For instance, if your company makes or distributes a particular brand of jeans, how cool would it be to have an app that immediately searches for and directs mobile website viewers to the nearest store that sells your jeans?

The important thing to remember is that a mobile website is not simply a compact version of your primary website. It requires a whole different design and coding process in order to work efficiently and effectively on a mobile device. If you want to give your company, product or service a competitive boost with a mobile website design, contact AppSoft Web Design at 800-736-9112.

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